The Raising Zone was developed by Howard Gottlieb, President of Read-a-thon, and Scott McGhee, the Chief Technical Officer of Read-a-thon as a FREE fundraising platform for groups and teams.
Read-a-thon has seen explosive growth with its reading fundraiser over the last 5 years. Its online donation platform has developed into one of the most secure, PCI compliant environments available to fundraising groups.
We know firsthand that fundraising is quickly transitioning into an online experience.
We decided to utilize the same platform and offer it to teams and groups that simply wanted a simple fundraising solution. But we wanted it to be so much more.
So the meetings began. For the first time, we looked at every crowdfunding portal out there. What was good? What could be better? What could be missing?
What Makes Raising Zone Different?
What we found was that most fundraising platforms charged a lot of money and did very little in return. Sites like www.read-a-thon.com provide turnkey programs including preprinted, full color take home sheets and prize programs. But most offered nothing but a platform.
We fell in love with the idea of making the platform free for the groups and teams that were raising money. After all, why take money from the people that needed it the most? And why offer bells and whistles to groups that just wanted a fundraiser.
So we perfected the concept of asking generous donors to help pay for the platform by making small tips along with their donations. That allowed us to charge nothing for the platform.
But we wanted more than that. Read-a-thon had helped tens of thousands of groups. Our experience there provided insight into what a fundraising admin should and could do.
So we created online tools to easily and quickly set up the fundraiser. We created the most extensive process for onboarding group members. And we brought over the management tools that made Read-a-thon so successful.
The last lesson that we learned was the hardest. The fact of the matter is that people tend to live up to down to your expectations. And that was the missing ingredient not only at www.read-a-thon.com, but at every other team fundraising platform. It was an ingredient most fundraising groups never verbalized to their members.
If you are part of a team or group that needs to raise money, we hope you will consider partnering with us and use our FREE fundraising platform.